Although it is critical information, until now it’s been virtually impossible to quantify a company’s operational strengths and weaknesses. You may have KPI’s for some aspects of the business, but what about the other important aspects for which no effective KPI exists? Helping an enterprise increase in value for a sale or eventual exit, or developing a strategic growth or transition plan, requires being able to measure the company’s performance in all critical areas for success. And to be effective, the KPI’s must be viewed by department and/or branch facility to be meaningful. For example, not knowing how misaligned management and staff are on the key elements of the company’s operations across all departments can be a significant barrier for improving the company. Many major initiatives do not go as planned because there is a lack of measurement of the many elements needed to reach the desired outcomes.
QUANTIFYING THE NON-QUANTIFIABLE
The MRI for Businesses© stakeholder centric listening methodology quantifies the strengths and weaknesses of all aspects of a Company. These include all of these qualitative, “invisible” aspects that successful businesses need to master, greatly increasing the chances of improving their valuation while growing the enterprise. It provides measurable quantification on assets that were never visible before such as:
GOODWILL, CULTURE, BRAND VALUE, DEGREE OF ENGAGEMENT, ORGANIZATION ALIGNMENT, MANAGEMENT EFFECTIVENESS, INNOVATION ORIENTATION/CAPACITY, AGILITY/ADAPTABILITY TO CHANGE, CUSTOMER LOYALTY AND WHAT THEY REQUIRE TO MAINTAIN AND IMPROVE LOYALTY.
Akin to using an MRI to find the root cause of a health issue that has been impacting an athlete’s performance, our listening methodology identifies the root causes that could be limiting an enterprise’s growth. And the MRI for Businesses methodology goes beyond identifying the root causes by pointing to potential solutions that the company can take, most often on its own or by retaining specific experts.
How are you evaluating the current status of all the areas of your business? Can you objectively quantify them? What measurable metrics do you have on the business’s operations, its customer service, the company culture, the effectiveness of its management, its innovation and agility capabilities? How long does it take to get these metrics? Do they give you actionable results?
FEEDBACK FROM ALL STAKEHOLDERS
The MRI for Businesses© methodology gives you a complete snapshot by measuring the perception of ALL stakeholders: employees, managers, customers and suppliers, who are asked to complete a quick and easy on¬line information feedback. By uniquely measuring customers and suppliers on exactly the same capabilities as management and employees, it provides a level of quantification not available in any other equivalent process. By highlighting the issues, the MRI for Businesses listening methodology enables management and ultimately the employees as well, to be sensitive to them and take actions to address them.
The benefits of using the Organization Optimizer© MRI For Businesses© listening methodology during the growth phase of a company include:
- deep insight into the sentiment of every stakeholder of the organization, internal and external;
- a timely, inexpensive and reliable means of gathering that insight;
- a strategic interpretation of these sentiments, with tangible explanations of their meaning, based on years of methodical research;
- leading indicators to warn you of emerging problems and issues, as well as opportunities for growth and development
- a perspective of all these issues across your industry, comparing your results to others in your sector
- by repeating the Organization Optimizer© MRI For Businesses© listening methodology a historical perspective of these measures, to give you a sense of the results of your efforts to change, adapt and grow.
No accounting software, ERP system, customer relationship management product, project management dashboard or other KPI-driven study can give you this kind of understanding as objectively, quickly, without intruding on your daily operations, and cost effectively.